GTM & Model Design
The full route from "we have a product" to "we have a market" — segmentation, positioning, pricing logic, channel and partner architecture. Built end-to-end for two high-growth verticals.
4–8 wks · pre-launch
The Practice
Six instruments. One method:
Six instruments. One method:
measure first, then move.
Pricing Architecture
Willingness-to-pay, packaging, unit economics and migration design. UVA/BCG-certified pricing rigor applied to your real margins, not a textbook's.
3–6 wks · margin workCategory Incubation
When there's no benchmark to copy. Co-founded and scaled a vertical past ₹15 Cr — define the category, find first believers, build the proof, design the scale motion.
6–12 wks · whitespaceInsight-to-Action
Research that ends in a decision, not a deck. Rapid-sprint understanding engines, CSAT/Happiness indices, forecasting — wired into an operating cadence that outlasts me.
build + handoverFunnel Optimization
Conversion and retention moved by experiment, not opinion. Journey analytics, test design, attribution. Recent: +3.5% conversion, +8% funnel efficiency.
sprint-basedFractional & Board
A senior strategist on call — the raise narrative, the offsite, the quarter where data and gut disagree. I've sat across from SWFs and PE on live rounds.
monthly · on-call